Branding for entrepreneurs

One day, for some reason, we decided to become entrepreneurs, to create a business with the expectation of making a living from it. For some, the entrepreneurial path is orderly and harmonious. For others,...

What is a brand message?

    Picture yourself in this situation: you receive a notification from your business Instagram account saying that you have a new follower. When you go to check who it is, you see that...

How to choose a color palette

I propose you something. Open your closet. Now take a good look at your clothes, is there a color that stands out? Do the same with your makeup. Now with the colors in your...

How to build brand awareness?

  We’re all entrepreneurs here, aren’t we? And even if each entrepreneurial path is different we might have some similar experiences. One thing we sometimes share is that we find it difficult to start...

The benefit of having only a few customers

Some of us start our entrepreneurial journey with nothing but an idea of what we want to do and what we can offer to the world. Oh yes! We also have expectations. We have...

Designers and clients. War and peace.

  It comes a time in which you realize you don’t want to take care of the visuals of your business anymore and you need to hire a graphic designer for that. But, due...

Living and working in times of uncertainty

As you might have guessed, this post is not about design, color palettes, or fonts.  COVID-19 has been around for a while now and it seems like the whole world is on pause. I...

Build a consistent brand in 4 steps

As an entrepreneur, you have possibly found yourself creating pieces of content for different platforms so your brand can get some exposure. Have you ever wondered if those pieces of content are consistent with...

When the client is not your client

Admit it. You’ve been there. There was this one time in which, even when you have had the best of intentions, you wanted to fire a client.  Now, this can seem a little contradictory....

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