Living and working in times of uncertainty

As you might have guessed, this post is not about design, color palettes or fonts.  COVID-19 has been around for a while now and it seems like the whole world is on pause. I...

Build a consistent brand in 4 steps

      As an entrepreneur, you have possibly found yourself creating pieces of content for different platforms so your brand can get some exposure. Have you ever wondered if those pieces of content are...

When the client is not your client

Admit it. You’ve been there. There was this one time in which, even when you have had the best of intentions, you wanted to fire a client.  Now, this can seem a little contradictory....

Fulfill your promises

One of the elements of your brand strategy is the value proposition. This value proposition is what makes your brand link and connect with your target audience satisfying a need or desire of that...

Which are the values of your brand?

We’ve already talked about brand’s mission and vision. Another part of you brand’s anatomy are its values.  Values play an important role on your brand. Why? Because they are the guiding principles of your...

Defining the vision of your brand

We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like the same thing but it’s not. While the mission of your brand states what...

YOUR PERSONAL BRAND

What is persona brand? In simple words is how people perceive you based on what you do, you experience, etc. Maybe the idea of a personal brand hasn’t crossed your mind yet but you’re...

THE BENEFITS OF WORKING WITH MOODBOARDS

Are you in the process of creating your brand? Have you already done it? In any of the cases, you might have realized that the whole process takes time. And when you are in...

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