How to choose a color palette

I propose you something. Open your closet. Now take a good look at your clothes, is there a color that stands out? Do the same with your makeup. Now with the colors in your...

How to build brand awareness?

  We’re all entrepreneurs here, aren’t we? And even if each entrepreneurial path is different we might have some similar experiences. One thing we sometimes share is that we find it difficult to start...

The benefit of having only a few customers

Some of us start our entrepreneurial journey with nothing but an idea of what we want to do and what we can offer to the world. Oh yes! We also have expectations. We have...

Living and working in times of uncertainty

As you might have guessed, this post is not about design, color palettes, or fonts.  COVID-19 has been around for a while now and it seems like the whole world is on pause. I...

Build a consistent brand in 4 steps

As an entrepreneur, you have possibly found yourself creating pieces of content for different platforms so your brand can get some exposure. Have you ever wondered if those pieces of content are consistent with...

When the client is not your client

Admit it. You’ve been there. There was this one time in which, even when you have had the best of intentions, you wanted to fire a client.  Now, this can seem a little contradictory....

Fulfill your promises

One of the elements of your brand strategy is the value proposition. This value proposition is what makes your brand link and connect with your target audience satisfying a need or desire of that...

Which are the values of your brand?

We’ve already talked about the brand’s mission and vision. Another part of your brand’s anatomy is its values.  Values play an important role in your brand. Why? Because they are the guiding principles of...

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