Fulfill your promises

One of the elements of your brand strategy is the value proposition. This value proposition is what makes your brand link and connect with your target audience satisfying a need or desire of that...

Which are the values of your brand?

We’ve already talked about the brand’s mission and vision. Another part of your brand’s anatomy is its values.  Values play an important role in your brand. Why? Because they are the guiding principles of...

Defining the vision of your brand

We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like the same thing but it’s not. While the mission of your brand states what...

YOUR PERSONAL BRAND

What is a personal brand? In simple words is how people perceive you based on what you do, the experiences you create, etc. Maybe the idea of a personal brand hasn’t crossed your mind...

THE BENEFITS OF WORKING WITH MOODBOARDS

Are you in the process of creating your brand? Have you already done it? In any of the cases, you might have realized that the whole process takes time. And when you are in...

Mission: Possible

I absolutely love TV series. I’ve loved TV series since I was a little girl. I used to watch Charlie’s Angels, The Bionic Woman, V… and the list keeps growing. One of my favorites...

The easiest way to define your brand identity.

We’ve already talked about the importance of having a visual identity system and the benefits of showing consistency in your brand’s image. Once you have determined how your brand is going to be, it...

Get to know your Ideal Client

I propose you a little game: Imagine that you make the most amazing cookies. They have the perfect texture, an incredible flavor, fun shapes, healthy ingredients and they’re so delicious that you can’t have...

Considerations about visual identity systems.

Imagine that you have been invited to a wedding and, of course, you want to buy a new dress. So you start searching on social media, looking for local stores or designers. And then...

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