THE BENEFITS OF WORKING WITH MOODBOARDS

Are you in the process of creating your brand? Have you already done it? In any of the cases, you might have realized that the whole process takes time. And when you are in...

Mission: Possible

I absolutely love TV series. I’ve loved TV series since I was a little girl. I used to watch Charlie’s Angels, The Bionic Woman, V… and the list keeps growing. One of my favorites...

The easiest way to define your brand identity.

We’ve already talked about the importance of having a visual identity system and the benefits of showing consistency in your brand’s image. Once you have determined how your brand is going to be, it...

Get to know your Ideal Client

I propose you a little game: Imagine that you make the most amazing cookies. They have the perfect texture, an incredible flavor, fun shapes, healthy ingredients and they’re so delicious that you can’t have...

Considerations about visual identity systems.

Imagine that you have been invited to a wedding and, of course, you want to buy a new dress. So you start searching on social media, looking for local stores or designers. And then...

Three advantages of choosing a niche

You’ve probably read it a thousand times. You’ve probably heard it a thousand times. “In order to build a sustainable business, you need to focus on a niche.” And there is a point in...

Some notes about customer experience

It was the holiday season and I wanted to buy a present for my dad. I had already decided what I wanted to buy so I only needed to go to the store. For...

How to choose a name for your business

Have you ever wondered how big brands got their names? What made their owners choose that specific name and not another? If you take a look around at the brands that surround you, you...

The power of business cards

There is no doubt we live in a digital world and with all the platforms available it’s easier than ever to find a specific person or business. So, anyone could say that there is...

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