The benefit of having only a few customers

Some of us start our entrepreneurial journey with nothing but an idea of what we want to do and what we can offer to the world. Oh yes! We also have expectations. We have...

Living and working in times of uncertainty

As you might have guessed, this post is not about design, color palettes or fonts.  COVID-19 has been around for a while now and it seems like the whole world is on pause. I...

Build a consistent brand in 4 steps

      As an entrepreneur, you have possibly found yourself creating pieces of content for different platforms so your brand can get some exposure. Have you ever wondered if those pieces of content are...

When the client is not your client

Admit it. You’ve been there. There was this one time in which, even when you have had the best of intentions, you wanted to fire a client.  Now, this can seem a little contradictory....

Which are the values of your brand?

We’ve already talked about brand’s mission and vision. Another part of you brand’s anatomy are its values.  Values play an important role on your brand. Why? Because they are the guiding principles of your...

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