The benefit of having only a few customers

Some of us start our entrepreneurial journey with nothing but an idea of what we want to do and what we can offer to the world. Oh yes! We also have expectations. We have...

When the client is not your client

Admit it. You’ve been there. There was this one time in which, even when you have had the best of intentions, you wanted to fire a client.  Now, this can seem a little contradictory....

Defining the vision of your brand

We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like the same thing but it’s not. While the mission of your brand states what...

YOUR PERSONAL BRAND

What is persona brand? In simple words is how people perceive you based on what you do, you experience, etc. Maybe the idea of a personal brand hasn’t crossed your mind yet but you’re...

Mission: Possible

I absolutely love TV series. I’ve loved TV series since I was a little girl. I used to watch Charlie’s Angels, The Bionic Woman, V… and the list keeps growing. One of my favorites...

The easiest way to define your brand identity.

We’ve already talked about the importance of having a visual identity system and the benefits of showing consistency in your brand’s image. Once you have determined how your brand is going to be, it...

Get to know your Ideal Client

I propose you a little game: Imagine that you make the most amazing cookies. They have the perfect texture, an incredible flavor, fun shapes, healthy ingredients and they’re so delicious that you can’t have...

Considerations about visual identity systems.

Imagine that you have been invited to a wedding and, of course, you want to buy a new dress. So you start searching on social media, looking for local stores or designers. And then...

Three advantages of choosing a niche

You’ve probably read it a thousand times. You’ve probably heard it a thousand times. “In order to build a sustainable business, you need to focus on a niche.” And there is a point in...

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