Defining the vision of your brand

We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like the same thing but it’s not.

While the mission of your brand states what you do and for whom, the vision defines the aspirations of your brand. It states what you want to achieve in the long term. Your vision can set the direction of your business and it can also motivate you and your team. It can also help you when you need to make important decisions: when in doubt, ask yourself which option align the most with your vision.

So, as you may have guessed, I’m going to suggest you (again) to write.

How do you start writing your vision statement? Basically ask yourself where do you want to be in the future, keeping in mind what your business does. What does the world (your world, your community) looks like thanks to your business? Imagine what your business would be if it becomes its best version.

Still don’t know how to start? Here are some examples to inspire you:

IKEA
“To create better everyday life for the many people.”

SAMSUNG
“Inspire the World, Create the Future.”

AIRBNB
“Belong Anywhere.”

HARLEY DAVIDSON
“To fulfill dreams through the experiences of motorcycling.”

DISNEY
“To make people happy.”

INSTAGRAM
“Capture and share the world’s moments.”

Now that you’ve seen some examples of vision statements, I hope you’re feeling inspired enough to so you can start writing your own and, once it’s ready, share it with the world.

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