We’ve already talked about the brand’s mission and vision. Another part of your brand’s anatomy is its values.
Values play an important role in your brand. Why? Because they are the guiding principles of your business. It’s like they are the way in which your brand promises to act and they are implicit in every aspect of the brand. So, when the time comes for you to define the values of your brand, you need to make sure that you’re up to the game. By defining your brand’s values you’re determining what is important to you, you will be articulating what your business stands for. Values will also have an influence on your audience’s buying decision sin it’s more probable that people will buy from a brand whose values are aligned with their own values and beliefs.
If you are an entrepreneur or solopreneur, it’s very likely that your brand values and your personal ones are very similar. Now, since we, as individuals, are constantly changing those values can also change and so are the ones of our brand.
One way you can choose to define your brand values is to go back to your mission and vision. Once you read them carefully, get the main ideas and then narrow them to simple concepts that reflect those ideas. As usual, we need to go to the core of our brand to make sure that what we manifest or express reflects exactly what we are, what we do, and how we do it.
Your brand values will work as a reference, like a compass. They will be your daily inspiration to do your best, and when that happens you will attract other people with similar values who will be more likely to become part of your community.