Do you already have a logo for your business? If not, are you planning to to have your logo designed in the near future?

If you read you’d probably remember that I said that a logo is a part of your brand, and it’s a very important one. It’s like the face of your business and the first step to get people to recognise your brand. So, there’s no doubt that sooner or later you’ll need a logo. And, as a designer myself, I will always encourage you to work with a fellow designer in order to get an outstanding one.

I know. You’re sure that you can do it yourself, and you probably can. Besides you may be on a tight budget and it can be hard for you to afford a designer’s rates but that’s an investment that will pay off in the long run.

No matter how you decide to have your logo designed, I’ll tell you why I think you need a great quality logo instead of a “generic” one:

You’ll make a great first impression. 

Your logo is probably the first thing that a customer will see about your business so it is essential to have a logo and consistent graphical materials associated with your brand. You’ll get more chances of being more memorable in the mind of your potential customers and that kind of recognition is the one that will make them choose you over your competitors.

It will help you attract customers. 

Your logo is created not only to tell people what your business is about but also to create a connection with the people you are trying to reach. Whenever one of my clients needs a logo we think about the nature of the business, on the ideal audience and on the style that will best suit that logo. This way is how we get to create a logo that will stand out from my client’s competitors and help her brand get recognition from her customers.

You’ll have a professional image.

It doesn’t matter if you haven’t been in business for decades, a great designed logo can show your potential customers that you know what you’re talking about. It will help you gain credibility and make sure that people know that you’re here to stay. With this kind of credibility is only a matter of time that you will be recognized as an expert on your field.

Your brand exposure will be enhanced. 

Including your logo not only in your advertising campaigns but also on your marketing pieces or products will help your brand to get to a wider audience. In order to be able to apply your logo on your material and products you need to have a logo that allows that kind of flexibility. When you get your logo designed keep in mind the pieces, the surfaces and the sizes in which you’re planning to use that logo so to make sure that it will work no matter what.

These are only a few of many reasons for getting an outstanding logo. As you see, your logo is an essential part of your brand because it will help you to get into your ideal customer’s minds and position your brand. Sometimes, when you’re on a budget, the fact of having a great quality logo will make that door open and get your business to grow.