Who am I?

I’m Vero: creative strategist & designer.

I work on the strategic and visual construction of brands, helping people and businesses turn ideas, intuitions, and evolving processes into clear, coherent identities with meaning.

I’m deeply interested in how brands are conceived, felt, and communicated. How an idea is structured, shaped, and made visible. That’s where I come in: bringing clarity, structure, and strategic judgment to the identity-building process.

Who are you?

You’re likely someone who has invested time, energy, and commitment into a project.
And still, you feel your brand doesn’t fully reflect who you are or where you’re heading.

Maybe:

  • You’re starting out and want to build your brand with intention from day one.

  • You already have a brand, but you’ve evolved and your visual identity no longer reflects that growth.

  • Or you’re in that in-between space where everything works, but you know it could look and communicate much better.

Whatever your starting point, I work alongside you to bring clarity, definition, and structure to your brand. With strategy, creativity, and clarity. And with humor, when needed.

How I work

I support brand creation and redefinition processes from a holistic perspective.
I combine analysis, visual sensitivity, and strategic judgment to bring order to what is currently scattered and turn communication into a clear and consistent system.

I work with brands that feel something isn’t quite right:
they communicate, but not fully;
they function, but without a clear identity;
or they’ve grown and no longer recognize themselves in their current image.

My role is to help you shape what you want to communicate, with direction, coherence, and an identity that can grow and endure over time.

Why work with me?

Because designing a brand is not just about making it look good.
It’s about building a visual identity that tells your story in an authentic, strategic, and memorable way.

I work with intention:
every design decision has a reason and is connected to your story, your essence, and your goals.

My approach is collaborative:
I don’t impose formulas or predefined styles. I listen, analyze, propose, and we build a brand that truly feels like yours.

And because I know the process can feel overwhelming, I offer real, clear, and human support.

Your brand deserves more than just looking good:
it deserves to represent you, position you, and support your growth.