One day, for some reason, we decided to become entrepreneurs, to create a business with the expectation of making a...Continue reading
How to choose a color palette.
I propose something to you. Open your closet. Now take a good look at your clothes, is there a color...Continue reading
The benefits of working with moodboards.
Are you in the process of creating your brand? Have you already done it? In any of the cases, you...Continue reading
The easiest way to define your brand identity.
We’ve already talked about the importance of having a visual identity system and the benefits of showing consistency in your...Continue reading
Considerations about visual identity systems.
Imagine that you have been invited to a wedding and, of course, you want to buy a new dress. So...Continue reading
The importance of defining the voice of your brand.
When I was a little girl, my two cousins, my sister and me had developed some kind of vocabulary that...Continue reading
Three advantages of choosing a niche
You read it a thousand times. You heard it a thousand times. “To build a sustainable business you need to...Continue reading
4 tips for woking with photos
Photos play a big role in attracting or repelling people’s attention, whether you’re creating a brochure, a blog post, or...Continue reading
Some notes about customer experience
It was the holiday season and I wanted to buy a present for my dad. I had already decided what...Continue reading
How to choose a name for your business
Have you ever wondered how big brands got their names? What made their owners choose that specific name and not...Continue reading