BRAND DIRECTION
We bring focus, structure, and direction to your brand.
I analyze the stage your brand is in, how it currently looks and communicates. From that diagnosis, we work together to clarify its essence, identify opportunities for improvement, and define a clear direction that will guide future decisions.
This service is ideal both for brands that are just starting out and for those that need to reorganize, redefine, or adjust their identity and communication.
Includes:
- Visual identity and communication diagnosis
- Directional moodboard
- Conceptual and visual guidelines
BRANDING
We build a visual identity system with a strategic foundation.
This is where strategy takes shape.
I design and develop a visual identity system created to support your brand’s growth, ensuring clarity, coherence, and adaptability across all touchpoints.
The goal is not just to make your brand look good, but to help it communicate with intention and remain consistent over time.
This service includes:
- Brand strategy definition
- Visual exploration and direction
- Design of the complete identity system
DESIGN
I design pieces that work as part of a system.
I develop graphic assets for digital and print media aligned with your brand identity, designed to maintain visual coherence, professionalism, and recognition across every application.
Some possible materials:
- Social media content
- Presentations
- Institutional materials
- Corporate stationery
- And more…
COLLABORATIONS
I collaborate with creative teams as strategic and visual support.
I work alongside design, branding, or agency teams, contributing strategic perspective, creative judgment, and coherence throughout the process.
A flexible way of working, designed to support projects at different stages without losing focus or consistency.
Ideal if you need to add an experienced professional who understands both strategy and design, and can integrate seamlessly into your team.
