What is a personal brand? In simple words is how people perceive you based on what you do, your experience, etc. Maybe the idea of a personal brand hasn’t crossed your mind yet but you’re already creating one even if you hadn’t intended to. How? For example, by the way you talk, the way you interact with others, the way you dress, etc. All of that creates an image, a reputation.
Why is a personal brand important? Well, as an entrepreneur you’re the visible face of your business so people know who they’re buying from, and the experience they get when buying your products or services is created by you. Your personal brand can help you to better connect with the people you want to attract.
Even though I previously said that you’re already creating a personal brand it doesn’t mean that it is already created and you can’t do anything about it. You can still decide how you want your personal brand to be.
Think about who you are, what is your story, what you believe in, what is your vision, what is your area of expertise and who you want to work with. Find your voice and an image style that represents you. Once you’re happy with what you have determined which is the best way to share it with the world.
If you haven’t done it already, start building your personal brand. It might take time but is totally worth it.