Mission: Possible

I absolutely love TV series. I’ve loved TV series since I was a little girl. I used to watch Charlie’s Angels, The Bionic Woman, V… and the list keeps growing.

One of my favorites was Mission Impossible. (Let’s talk about how great the opening theme is!) In case you’ve never watched it, I’ll tell you a little bit about it: once upon a time, there was this team of secret agents that carried out missions against dictators, evil organizations, etc. The team received instructions about those missions through a recording that then self-destructed. And, as you should have guessed, even though the missions seemed “impossible”, the team was able to accomplish them.

Now, what about you? What’s your mission?

Don’t look around. I don’t think that you’ve received any recordings. What I want to know is what the mission of your business is. Have you written your mission statement? Or do you think that only big companies do that?

Even if your business is just beginning, having clarified your business mission will help you follow the right path. The mission captures the essence of your business: what you do, the people you serve, and the goals you’re pursuing. It describes the main purpose of your business. As entrepreneurs, we have lots of things to take care of so it is really easy to lose our focus on what’s important, but if you have a clear mission statement you can easily get back on track. It will remind you and your employees or collaborators, of the reason for being in business.

This all might sound complicated, but it’s not. Deep down you’re already working with some kind of mission statement (even if it’s only in your head). So what you just need to do is to put it down in words. Try to make it as clear and concise as you can. Once you have a first draft, you can use synonyms to make it more vibrant or formal until you think it reflects your business vibe. You can check the mission statements of your favorite brands if you need a little inspiration.

Once you’ve written your mission statement, share it with everyone involved in the business. Make sure that your employees understand it completely so they reflect the mission in the way they work. As time goes by, your business might change. In that case, you’ll need to review your mission to make sure that it’s still accurate.

So… Your mission, should you choose to accept it, is to think and write a mission statement that reflects every aspect of your business.

This post will self-destruct in five seconds… No, it will not, but how cool would that be?

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