One day, for some reason, we decided to become entrepreneurs, to create a business with the expectation of making a...Continue reading
What is a brand message?
Picture yourself in this situation: you receive a notification from your business Instagram account saying that you have a new...Continue reading
How to build brand awareness?
We’re all entrepreneurs here, aren’t we? And even if each entrepreneurial path is different we might have some similar experiences....Continue reading
The benefit of having only a few customers.
Some of us start our entrepreneurial journey with nothing but an idea of what we want to do and what...Continue reading
Designers and client: war and peace.
There comes a time in which you realize you don’t want to take care of the visuals of your business...Continue reading
Build a consistent brand in 4 steps.
As an entrepreneur, you have possibly found yourself creating pieces of content for different platforms so your brand can get...Continue reading
When the client is not your client.
Admit it. You’ve been there. There was this one time in which, even when you had the best of intentions,...Continue reading
Fulfill your promises.
One of the elements of your brand strategy is the value proposition. This value proposition is what makes your brand...Continue reading
Which are the values of your brand?
We’ve already talked about the brand’s mission and vision. Another part of your brand’s anatomy is its values. Values play...Continue reading
Defining the vision of your brand.
We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like...Continue reading