I said it before and I’ll say it again: you can take care of the graphics of your brand on your own. There are a lot of resources to do it and, in case you don’t know something, you can always follow a tutorial or take a course and learn it. A lot of people do, and hey! Maybe you’re doing it. I mean, if you came this far doing things on your own, why would you need to change?
Now, does it mean that hiring a graphic designer is a waste of money? Not. On the contrary, working with a graphic designer can bring you many benefits, and here are some of them.
You’ll save time.
I bet that, as an entrepreneur, you have a lot on your plate. Do you want to spend your time creating graphics instead of using that time doing what you do best which is running your business? If you work with a designer you will have your graphics in a fraction of the time that you would have if you made them on your own and you will have more time available to create value for your customers.
You’ll have a new perspective.
You are the expert on your business, however, you might not be as good at translating the essence of your business into a visual format. A designer’s job is to combine all the information you provide with her knowledge, skills, and creativity to create materials that will resonate with your brand and with your customers.
Your brand will be consistent.
Your brand will have coherent graphics across all your collaterals and that will make it more memorable. The more memorable your brand is, the more chances it’ll have to be chosen by its ideal clients.
Your brand will look professional.
There’s no second chance for a first impression. If you have a visual identity that shows the essence of your brand, if all of your graphic material is consistent your brand will look more professional and people will feel more willing to trust in your brand, therefore in you.
So, if you’re super convinced that you want to take care of the visual aspect of your brand by yourself, that’s perfectly fine. Now, if you are wondering whether to hire a graphic designer or not I hope the benefits I mentioned help you to make the right decision.
As always, if you have questions, comments or doubts don’t hesitate to contact me.