Living and working in times of uncertainty.
As you might have guessed, this post is not about design, color palettes, or fonts. COVID-19 has been around for a while now and it seems like the whole world…Continue reading→
Build a consistent brand in 4 steps.
As an entrepreneur, you have possibly found yourself creating pieces of content for different platforms so your brand can get some exposure. Have you ever wondered if those pieces of…Continue reading→
When the client is not your client.
Admit it. You’ve been there. There was this one time in which, even when you had the best of intentions, you wanted to fire a client. Now, this can seem…Continue reading→
Fulfill your promises.
One of the elements of your brand strategy is the value proposition. This value proposition is what makes your brand link and connect with your target audience satisfying a need…Continue reading→
Which are the values of your brand?
We’ve already talked about the brand’s mission and vision. Another part of your brand’s anatomy is its values. Values play an important role in your brand. Why? Because they are…Continue reading→
Defining the vision of your brand.
We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like the same thing but it’s not. While the mission of…Continue reading→