When the client is not your client.
Admit it. You’ve been there. There was this one time in which, even when you had the best of intentions, you wanted to fire a client. Now, this can seem…Continue reading→
Fulfill your promises.
One of the elements of your brand strategy is the value proposition. This value proposition is what makes your brand link and connect with your target audience satisfying a need…Continue reading→
Which are the values of your brand?
We’ve already talked about the brand’s mission and vision. Another part of your brand’s anatomy is its values. Values play an important role in your brand. Why? Because they are…Continue reading→
Defining the vision of your brand.
We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like the same thing but it’s not. While the mission of…Continue reading→
Your personal brand.
What is a personal brand? In simple words is how people perceive you based on what you do, the experiences you create, etc. Maybe the idea of a personal brand…Continue reading→
The benefits of working with mood boards.
Are you in the process of creating your brand? Have you already done it? In any of the cases, you might have realized that the whole process takes time. And…Continue reading→