The importance of crafting your brand’s voice
When I was a little girl, my two cousins, my sister, and I had developed some kind of vocabulary that we still use nowadays (talking about being goofy). To be…Continue reading→
3 advantages of choosing a niche.
You’ve probably read it a thousand times. You’ve probably heard it a thousand times. “To build a sustainable business, you need to focus on a niche.” And there is a…Continue reading→
Some notes about customer experience.
It was the holiday season and I wanted to buy a present for my dad. I had already decided what I wanted to buy so I only needed to go…Continue reading→
How to choose a name for your business
Have you ever wondered how big brands got their names? What made their owners choose that specific name and not another? If you take a look around at the brands…Continue reading→
The power of business cards.
There is no doubt we live in a digital world and with all the platforms available it’s easier than ever to find a specific person or business. So, anyone could…Continue reading→
4 Tips for working with photos.
Whether you’re creating a brochure, a blog post, or a social media post, photos play a big role in attracting or repelling people’s attention. In social media, for example, posts…Continue reading→