The easiest way to define your brand identity.
We’ve already talked about the importance of having a visual identity system and the benefits of showing consistency in your brand’s image. Once you have determined how your brand is… Continue reading→
Get to know your Ideal Client.
I propose to you a little game: Imagine that you make the most amazing cookies. They have the perfect texture, an incredible flavor, fun shapes, and healthy ingredients and they’re… Continue reading→
Visual identity systems.
Imagine that you have been invited to a wedding and, of course, you want to buy a new dress. So you start searching on social media, looking for local stores… Continue reading→
The importance of crafting your brand’s voice
When I was a little girl, my two cousins, my sister, and I had developed some kind of vocabulary that we still use nowadays (talking about being goofy). To be… Continue reading→
3 advantages of choosing a niche.
You’ve probably read it a thousand times. You’ve probably heard it a thousand times. “To build a sustainable business, you need to focus on a niche.” And there is a… Continue reading→
Some notes about customer experience.
It was the holiday season and I wanted to buy a present for my dad. I had already decided what I wanted to buy so I only needed to go… Continue reading→