I propose to you a little game: Imagine that you make the most amazing cookies. They have the perfect texture, an incredible flavor, fun shapes,...
Category: BRAND
Visual identity systems.
Imagine that you have been invited to a wedding and, of course, you want to buy a new dress. So you start searching on social...
The importance of crafting your brand’s voice
When I was a little girl, my two cousins, my sister, and I had developed some kind of vocabulary that we still use nowadays (talking...
3 advantages of choosing a niche.
You’ve probably read it a thousand times. You’ve probably heard it a thousand times. “To build a sustainable business, you need to focus on a...
Some notes about customer experience.
It was the holiday season and I wanted to buy a present for my dad. I had already decided what I wanted to buy so...
How to choose a name for your business
Have you ever wondered how big brands got their names? What made their owners choose that specific name and not another? If you take a...
The power of business cards.
There is no doubt we live in a digital world and with all the platforms available it’s easier than ever to find a specific person...
4 Tips for working with photos.
Whether you’re creating a brochure, a blog post, or a social media post, photos play a big role in attracting or repelling people’s attention. In...
5 steps to create your brand
So, you are thinking about becoming an entrepreneur. Or you already consider yourself as one. You’re great at what you do. You’re ready to start...