We’ve already talked about the brand’s mission and vision. Another part of your brand’s anatomy is its values. Values play an important role in your...
Category: BRAND
Defining the vision of your brand.
We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like the same thing but it’s...
Your personal brand.
What is a personal brand? In simple words is how people perceive you based on what you do, the experiences you create, etc. Maybe the...
The benefits of working with mood boards.
Are you in the process of creating your brand? Have you already done it? In any of the cases, you might have realized that the...
Mission: Possible
I absolutely love TV series. I’ve loved TV series since I was a little girl. I used to watch Charlie’s Angels, The Bionic Woman, V…...
The easiest way to define your brand identity.
We’ve already talked about the importance of having a visual identity system and the benefits of showing consistency in your brand’s image. Once you have...
Get to know your Ideal Client.
I propose to you a little game: Imagine that you make the most amazing cookies. They have the perfect texture, an incredible flavor, fun shapes,...
Visual identity systems.
Imagine that you have been invited to a wedding and, of course, you want to buy a new dress. So you start searching on social...
The importance of crafting your brand’s voice
When I was a little girl, my two cousins, my sister, and I had developed some kind of vocabulary that we still use nowadays (talking...
3 advantages of choosing a niche.
You’ve probably read it a thousand times. You’ve probably heard it a thousand times. “To build a sustainable business, you need to focus on a...