Admit it. You’ve been there. There was this one time in which, even when you had the best of intentions, you wanted to fire a...
Category: BRAND
Fulfill your promises.
One of the elements of your brand strategy is the value proposition. This value proposition is what makes your brand link and connect with your...
Which are the values of your brand?
We’ve already talked about the brand’s mission and vision. Another part of your brand’s anatomy is its values. Values play an important role in your...
Defining the vision of your brand.
We previously talked about the mission of your brand. Now we’re going to mention the vision, which might sound like the same thing but it’s...
Your personal brand.
What is a personal brand? In simple words is how people perceive you based on what you do, the experiences you create, etc. Maybe the...
The benefits of working with mood boards.
Are you in the process of creating your brand? Have you already done it? In any of the cases, you might have realized that the...
Mission: Possible
I absolutely love TV series. I’ve loved TV series since I was a little girl. I used to watch Charlie’s Angels, The Bionic Woman, V…...
The easiest way to define your brand identity.
We’ve already talked about the importance of having a visual identity system and the benefits of showing consistency in your brand’s image. Once you have...
Get to know your Ideal Client.
I propose to you a little game: Imagine that you make the most amazing cookies. They have the perfect texture, an incredible flavor, fun shapes,...
Visual identity systems.
Imagine that you have been invited to a wedding and, of course, you want to buy a new dress. So you start searching on social...